Sport, Business and Management: Volume 8 Issue 3

Back to traditional stadium names: Fans’ role in financing naming rights through crowdfunding

Christopher Huth

Despite the growing number of corporate-sponsored sport facilities, public resistance to naming rights sometimes arises. In line with other supporter-based financial instruments…

Building brand and fan relationships through social media

Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Geurin

As the popularity of social media increases, sports brands must develop specific strategies to use them to enhance fan loyalty and build brand equity. The purpose of this paper is…

Children’s game-day experiences and effects of community groups

Katherine Rose Nakamoto Reifurth, Matthew J. Bernthal, Bob Heere

Sport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children…

Regulatory intensity in English and German professional football: A comparative analysis of national requirements for ensuring financial stability

Birgit Bachmaier, Joachim Lammert, Daniel Plumley, Robert Wilson, Gregor Hovemann

In order to secure a proper execution of sporting competitions, national governing bodies of professional football leagues apply specific regulatory procedures. In this context…

Types of professionalization: Understanding contemporary organizational designs of Swiss national sport federations

Grazia Lang, Torsten Schlesinger, Markus Lamprecht, Kaisa Ruoranen, Christoffer Klenk, Emmanuel Bayle, Josephine Clausen, David Giauque, Siegfried Nagel

The purpose of this paper is to identify types of professionalization in Swiss national sport federations (NSFs) and analyze organizational characteristics associated with…