Sport, Business and Management: Volume 8 Issue 2

How to reduce turnover intention in team sports? Effect of organizational support on turnover intention of professional team sports athletes

Tim Ströbel, Christopher Maier, Herbert Woratschek

Turnover of employees is a key challenge for companies. The same is true for sports clubs that must set appropriate incentives to decrease their athletes’ turnover intention. As…

Consumers’ goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers

Weisheng Chiu, Hwansuk Choi

The purpose of this paper is to explore Chinese consumers’ behavioral intention to purchase sportswear products online, by applying the model of goal-directed behavior as a…

Insights on practicing of servant leadership in the events sector

Majd Megheirkouni

The purpose of this paper is to understand the degree to which leaders in the events sector are perceived as servant leaders and the level of employee satisfaction, using evidence…

I am ugly, but I am tender: the dominance of moral character and warmth

Joseph W. Chang

The purpose of this paper is to investigate the dominance of athlete endorser characteristics (i.e. moral character vs warmth) on athlete endorser perception and the influence of…

Animation intensity of sponsorship signage: The impact on sport viewers’ attention and viewer confusion

Felix Otto, Christopher Rumpf

Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to…

A blueprint for the future of professional cycling

Daam Van Reeth, Wim Lagae

Professional road cycling has the capacity to be a major worldwide spectator sport, but has yet, in the eyes of many, failed to realize its full potential. There is a growing…