Sport, Business and Management: Volume 7 Issue 3

Networking with a purpose: men and women’s perception of career networking in sport NGBs

Jen Zdroik, Kathy Babiak

Networking practices are considered to be an important career advancement strategy. However, little empirical research exists which provides understanding of this phenomenon as it…

Foreign player migration and athletic success in Greek football

Antonios K. Travlos, Panagiotis Dimitropoulos, Stylianos Panagiotopoulos

The purpose of this paper is to examine the migration of foreign football players that participated in the elite football championship in Greece and the impact of this migratory…

Effects of mood states and team identification on pricing in the secondary ticket market

Khalid Ballouli, Jason Reese, Brandon Brown

Although current literature offers support for understanding sport consumer behavior from psychological and sociological perspectives, there is a lack of research that examines…

Social media-based sponsorship activation – a typology of content

Leah Gillooly, Christos Anagnostopoulos, Simon Chadwick

The purpose of this paper is to thematically categorise sports sponsorship-linked Twitter content and, by drawing on uses & gratifications theory, to map the extent to which these…

Enriching identity in the “fan nation”: The role of social media in the case of a professional sport team

Eric MacIntosh, Gashaw Abeza, Jennifer Lee

The purpose of this paper is to explore how the National Hockey League (NHL) Ottawa Senators’ Twitter activity influences (if at all) their followers’ activity online, examine…

The world’s highest-paid athletes, product endorsement, and Twitter

Gashaw Abeza, Norm O’Reilly, Benoit Séguin, Ornella Nzindukiyimana

The purpose of this paper is to examine the practice of celebrity athletes’ product endorsement in the context of social media, guided by meaning transfer model.