Sport, Business and Management: Volume 13 Issue 6

Own goal or home run? Exploring the implementation of virtual reality training in football and baseball organisations

Ross Dowsett, Noel Kinrade, David Whiteside, Dillon Lawson, Cleveland Barnett, Daniele Magistro, Luke Wilkins

Despite the perceived benefits of implementing virtual reality (VR) training in elite sport, arguably the most important element – the perceptions of practitioners – has been…

Sports consumption behaviors of football fans: the relationship between social identity, team loyalty and behavioral intention toward consumption

Sercan Kural, Oğuz Özbek

The study aimed to establish football fans' levels of social identity, team loyalty, and behavioral intentions toward sports consumption and to determine the relationship between…

Strategy development in times of crisis – How the European National Olympic Committees are mastering the corona crisis

Kim Schu, Holger Preuss

This research aims to focus on the strategic management by National Olympic Committees (NOCs) during the COVID-19 crisis. The authors investigate “How are strategies being…

Institutional plurality and a fractured organizational self

Charles D.T. Macaulay, Sarah Woulfin

The purpose of this study is to explore the plurality of logics composing an organizational field and how that plurality affects a sport governing body's (SGB) sense of self. The…

Corporate social responsibility of sports clubs: what do supporters think?

Joana Tavares, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Paula Rodrigues

The authors intend to contribute to the lack of information about corporate social responsibility (CSR) in sports verified in the literature. The main purpose is to understand…

Legitimating innovation through category positioning: a case study of The Hundred cricket competition

Daniel Read

In response to increasing competition for consumer attention, sport governing bodies have innovated short-format, action-oriented versions of traditional sports to attract new…