Sport, Business and Management: Volume 13 Issue 5

Reframing physical activity in sport development: managing Active Partnerships' strategic responses to policy change

Aaron Beacom, Vassilios Ziakas, Sylvia Trendafilova

This paper examines the role of senior personnel within Active Partnerships as the personnel seek to strategically manage UK policy developments. This paper explores how Active…

Online consumer reviews of a sport product: an alternative path to understanding brand associations

Antonio S. Williams, Yoon Heo, Jun Woo Choi, Zack P. Pedersen, Kevin K. Byon

This study aims to explore the use of consumer-generated online product reviews as a source of brand associations in a sport setting.

Time will tell: examining the role of nostalgia in retro sport merchandise purchase intentions

Zach Scola, Brendan Dwyer, Brian S. Gordon

The authors sought to examine how nostalgic feelings influenced purchase intentions of sport fans towards branded merchandise. Additionally, the goal was to test the childhood…

Money troubles and problems ahead? The financial health of professional women's football clubs in England

Beth G. Clarkson, Daniel Plumley, Christina Philippou, Rob Wilson, Tom Webb

Despite multiple structural changes since its 2011 inception, many English Women's Super League (WSL) clubs have recorded losses and carried debt, leading to concerns about the…

Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Antonio Williams, Zack Paul Pedersen

Branded merchandise and licensed apparel comprise a substantial portion of revenue for many organizations and public figures that choose to employ such an endeavor. Endorsement…

The impact of financial fair play on the financial performance of Spanish professional football: do the biggest clubs behave better?

Jorge Martín-Magdalena, Carlos Martínez-de-Ibarreta, Jose Antonio Gonzalo-Angulo, Aurora García Domonte

This study aims to contribute to the analysis of the impact of financial control or “financial fair play” (FFP) regulations on the financial performance of the Spanish…

“I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood

Andriana Johnson, Natasha T. Brison, Hailey A. Harris, Katie M. Brown

Guided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and…

Dispersion and persistence in the competitive balance of North American major leagues 1960–2019

Bill Gerrard, Morten Kringstad

This paper focuses on the proliferation of empirical measures of competitive balance arising from its multi-dimensionality (i.e. win dispersion versus performance persistence)…