Sport, Business and Management: Volume 11 Issue 2

Social impact of a participative small-scale sporting event

David Parra-Camacho, Rómulo Jacobo González-García, Manuel Alonso-Dos-Santos

To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.

NFL fans' identity and consumption behavior by gender

Amy Shane-Nichols, Diane McCrohan, Te-Lin Chung

The purpose of this qualitative research study was to explore male and female sports fandom through examining the prototype of a loyal National Football League (NFL) fan.

Exploring newsjacking as social media–based ambush marketing

Nicholas Burton, Cole McClean

This study explores the use of event-related promotional hashtags by non-sponsors as a form of social ambushing, akin to newsjacking, as potential means of ambushing major events…

Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty

Po-Lin Pan, Joe Phua

The purpose of this paper was to examine the interplay between sports fanship and brand-related perceptions in the context of sports sponsorship. The effects of sport fans'…

Net gains: a comparison of competitive balance between the ANZ Championship and Suncorp Super Netball

Henry E.T. Wetherall, Mark F. Stewart, Trong Anh Trinh

Competitive balance is critical for the survival of athletic leagues. A relationship between “uncertainty of outcome” and fan interest has been found in many sports all over the…

The social impact of the 2016 Rio Olympic Games: comparison of residents' pre- and post-event perceptions

Tiago Ribeiro, Abel Correia, Rui Biscaia

Despite the recognition that citizens' perceptions of mega sport events' social impact is critical for the sustainable development of these events and host cities, most previous…

Chinese Super League stock prices and team performance

Eric Mao, Brian P. Soebbing, Nicholas M. Watanabe

Utilizing the capital asset pricing model (CAPM), the purpose is to analyze whether the stock prices of the corporation that owns sport teams fluctuate based on team performance…