Sport, Business and Management: Volume 10 Issue 4

Impact studies in sport: the development of an assessment process model

Norm O'Reilly, Gashaw Abeza, Andy Fodor, Eric MacIntosh, John Nadeau, Lane MacAdam, Gary Pasqualicchio, Mark Dottori, Heather Jane Lawrence

The criticisms put forward against economic impact studies lead to a key question: “Is it possible to measure the impact of sporting properties and events in a holistic…

How is value co-created in a sport business-to-business context?

Anna Gerke, Herbert Woratschek, Geoff Dickson

There are different streams of research in the service marketing literature concerning value co-creation. Most of the research focuses on value co-creation for the benefit of the…

Developing an Athlete Brand Identity Scale using Rasch analysis

Annika Linsner, Brad Hill, Kirstin Hallmann, Popi Sotiriadou

This study identifies important dimensions of the athlete brand identity construct incorporating the athlete perspective. It also uses Rasch analysis to provide a practical tool…

Sport brand ambassadors' experiences in sponsored user-generated branding programs

Andrea N. Geurin

The purpose of this study was to develop an initial understanding of sport brand ambassador participants' experiences in sponsored user generated branding (UGB) programs to assist…

Football stocks: a new asset class attractive to institutional investors? Empirical results and impulses for researching investor motivations beyond return

Stefan Prigge, Lars Tegtmeier

The aims of the research are twofold: (1) exploring whether football club stocks can be considered an asset class of their own; (2) investigating whether football stocks enable…

Tax increment financing and major league venues

Robert Sroka

This article intends to shine a light on venue-related tax increment financing (TIF) through the first comprehensive inventory of its use at the major league level.