Sport, Business and Management: Volume 10 Issue 2

Internal marketing, organizational commitment, and job performance in sport and leisure services

Weisheng Chiu, Doyeon Won, Jung-sup Bae

The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in sport…

Comparing perceived brand positioning through social representations among registered amateur football players

Anne-Marie Lebrun, Quentin Neveu, Patrick Bouchet

The objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the…

Sport brands' attraction factors and international fans

Guillaume Bodet, Hui (Eric) Geng, Nicolas Chanavat, Chengcheng Wang

The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of…

Sports video games participation: what can we learn for esports?

Jaume García, Carles Murillo

This study investigates three issues associated with playing sports video games: the correlates of participation (and its intensity) in this type of activity, their…

Understanding demonstration effects among youth sport spectators: cognitive and affective explanations

Luke R. Potwarka, Ryan Snelgrove, Laura Wood, Georgia Teare, Daniel Wigfield

The purpose of this study was to examine whether watching a live track cycling event could increase youths' intention to participate in the sport, and to identify cognitive and…

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Michael L. Naraine, Norm O'Reilly, Nadège Levallet, Liz Wanless

Although sports fans have increased their use of digital media to consume sport, especially at professional sport venues, it is unknown the extent to which patrons of said venues…

The dynamics of cause-related marketing platform and interactivity on college sport fans' donations

Geumchan Hwang, Kyu-soo Chung

This study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college…