Journal of Social Marketing: Volume 9 Issue 4

From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign

Auriane Djian, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley, Viêt Nguyen-Thanh

In 2016, Santé publique France launched for the first time “Moi (s) Sans Tabac,” a positive social marketing campaign inspired by Public Health England’s “Stoptober” campaign, the…

Identifying and analyzing social marketing initiatives using a theory-based approach

Magdalena Cismaru, Amanda Wuth

This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point.

The role of theories in social marketing in predicting physical activity behavior among the youth

Ernest Yaw Tweneboah-Koduah, Matilda Adams, George Acheampong

The purpose of this paper is to integrate the theory of planned behavior (TBP) and the technology acceptance model (TAM) in social marketing to predict and explain technology…

Corporate social responsibility in marketing: a review of the state-of-the-art literature

Anirban Chakraborty, Ankur Jha

The purpose of the study is to understand the evolution of the state-of-the-art of corporate social responsibility (CSR) research in the domain of marketing.

Systematic literature review of best practice in food waste reduction programs

Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox

Food waste is a systemic problem, with waste occurring at all stages in the supply chain and consumption process. There is a need to unpack which strategies, approaches and tools…

Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria

Foluké Abigail Badejo, Sharyn Rundle-Thiele, Krzysztof Kubacki

Responding to the call for an extension of social marketing scope and application, this paper aims to outline implementation of a multi-stream, multi-method formative research…

Guest editorial

Krzysztof Kubacki, Natalia Szablewska, Ann-Marie Kennedy

Food “buycott” as an ethical choice against mafia in Italy

Sergio Rivaroli, Arianna Ruggeri, Roberta Spadoni

As indicated in the Italian law (No. 109-1996), agri-food co-operatives can also play a role in combatting mafia-type systems by choosing to grow their food products in lands…

The wicked problem of social cohesion: moving ahead

Mazia Yassim

Despite the amount of attention given to social cohesion, divisions within many societies are becoming wider due to various factors including religious and far-right extremism and…

Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers

Ann-Marie Kennedy, Nicholas Santos

Social marketers set out to undertake interventions that benefit society. However, at times, there can be inadvertent, unintended consequences of these interventions that can be…