Journal of Social Marketing: Volume 9 Issue 3

Utilising stakeholder theory for social marketing process evaluation in a food waste context

Samuel Hodgkins, Sharyn Rundle-Thiele, Kathy Knox, Jeawon Kim

Calls for theoretically informed interventions and a more reflexive stance are apparent in social marketing. Moving from a “prove” to “improve” mentality requires evaluations that…

Operationalizing social media in upstream social marketing: A case of shark policy in New South Wales

Mehmet (Michael) Ibrahim Mehmet, Peter Simmons

The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and…

Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising

Nopphol Witvorapong, Watcharapong Ratisukpimol, Somtip Watanapongvanich

The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces…

Social marketing interventions: insights from a system dynamics simulation model

Stephen Graham Saunders, V. Dao Truong

The purpose of this paper is to explore the dynamic nature of behaviour change over time and to gain insights into the effectiveness of social marketing efforts at three different…