Journal of Social Marketing: Volume 8 Issue 4

Social marketing and social movements: creating inclusive social change coalitions

Lauren Gurrieri, Ross Gordon, Jo Barraket, Andrew Joyce, Celia Green

This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that…

Examining the ParticipACTION brand using the brand equity pyramid

Alexander Lithopoulos, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, Amy E. Latimer-Cheung

The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by…

Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries

Beatriz Casais, João F. Proença

The purpose of this paper is to examine health-related social advertisements to identify its use and evaluate its appropriateness to situational needs, such as epidemic dynamics…

Weighing the odds: an exploration of resistance to obesity and overweight

Denise Conroy, Sandra D. Smith, Catherine Frethey-Bentham

In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into…

Increasing women’s participation in the STEM industry: A first step for developing a social marketing strategy

Enav Friedmann

The purpose of this study is to investigate women and men’s differences in perceived importance of various job attributes. Analyzing the job attributes that derive value might…