Journal of Social Marketing: Volume 8 Issue 1

Money or mind? What matters most in influencing low-income earners to be energy efficient?

Rebekah Russell-Bennett, Rory Mulcahy, Jo-Anne Little, Tim Swinton

Designing a social marketing intervention for low-income earners requires an understanding of the key motivations. As part of the Low-Income Earner Energy Efficiency Programme…

A systematic review of sports sponsorship for public health and social marketing

Krzysztof Kubacki, Erin Hurley, Sharyn Robyn Rundle-Thiele

This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key…

Observing alcohol drinking in licensed premises: a formative social marketing study

Nuray Buyucek, Kathy Knox, Sharyn Rundle-Thiele

This paper aimed to examine the role of social factors and individual factors on alcohol drinking in a licensed premise.

Master’s thesis research in social marketing (1971-2015)

V. Dao Truong, Timo Dietrich

Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights…

Look before you LIEEP: Practicalities of using ecological systems social marketing to improve thermal comfort

Ross Gordon, Katherine Butler, Paul Cooper, Gordon Waitt, Christopher Magee

This paper aims to present a discursive and evaluative analysis of Energy + Illawarra, an Australian Government Low Income Energy Efficiency Program (LIEEP) funded…

Disgust images and nonprofit children’s causes

Anthony T. Allred, Clinton Amos

The purpose of this study is to examine the usefulness of disgust imagery in a nonprofit organization context as one part of the broader social marketing paradigm.