Journal of Social Marketing: Volume 7 Issue 2

Guest editorial

Christine Domegan, Fiona Harris

Social change design: disrupting the benchmark template

Marie-Louise Fry, Josephine Previte, Linda Brennan

This paper aims to propose a new ecological systems-driven framework, underpinned by a relational marketplace lens, for social marketing practitioners to consider when planning…

Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing

Patricia McHugh, Christine Domegan

For social marketers to become effective change agents, evaluation is important. This paper aims to expand existing evaluation work to empirically respond to Gordon and Gurrieri’s…

Practice-theoretical possibilities for social marketing: two fields learning from each other

Fiona Spotswood, Tim Chatterton, Yvette Morey, Sara Spear

This paper aims to introduce key concepts from practice theory (PT) to the social change agenda and draw on the unique contributions of the social marketing field. PT has…

Young adults, alcohol and Facebook: a synergistic relationship

Sandra C. Jones, Simone Pettigrew, Nicole Biagioni, Mike Daube, Tanya Chikritzhs, Julia Stafford, Julien Tran

There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their…

A useful shift in our perspective: integrating social movement framing into social marketing

Kate Daellenbach, Joy Parkinson

The elaboration of framing in social movement theory offers a different perspective than is typically taken in social marketing. This paper explores how social marketing may…

Social countermarketing: brave new world, brave new map

William Bellew, Adrian Bauman, Becky Freeman, James Kite

Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new…

Rebels with a cause: the spiritual dimension of social marketing

Gerard Hastings

This paper aims to explore the spiritual dimension of social marketing.