Journal of Social Marketing: Volume 7 Issue 1

Problem recognition: integrating help-seeking theory in social marketing

Rachel Akiko Sato, Judy Drennan, Ian Lings

Online gaming is a global phenomenon that can lead to behavioural addiction and affect players’ mental and physical health. This paper aims to integrate the concepts of…

The career paths of social marketing doctoral graduates

V. Dao Truong

Although the social marketing field has developed relatively quickly, little is known about the careers of students who chose social marketing as their main subject of study. Such…

Uncovering wicked problem’s system structure: seeing the forest for the trees

Ann-Marie Kennedy, Sommer Kapitan, Neha Bajaj, Angelina Bakonyi, Sean Sands

This paper aims to use systems thinking, systems theory and Camillus’ framework for responding to wicked problems to provide social marketers with a theoretically based framework…

Social marketing and systems science: past, present and future

Dmitry Brychkov, Christine Domegan

The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.

Exploring the wicked problem of athlete and consumer vulnerability in sport

Kate Westberg, Constantino Stavros, Aaron C.T. Smith, Joshua Newton, Sophie Lindsay, Sarah Kelly, Shenae Beus, Daryl Adair

This paper aims to extend the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the potential role that social…