Table of contents - Special Issue: Transformations: social marketing and social change - macro, meso and micro perspectives
Guest Editors: Linda Brennan, Marie-Louise Fry
Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems
Linda Brennan, Josephine Previte, Marie-Louise FryAddressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to…
Community resilience and the multiple levels of social change
Kate Daellenbach, Ciahn Dalgliesh-Waugh, Karen A. SmithThis study aims to better understand the micro–meso–macro perspective in social marketing, through the examination of a transformative, primarily meso-level initiative aimed at…
Understanding the midstream environment within a social change systems continuum
Cybele May, Josephine PreviteThis paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration…
Midstream social marketing and the co-creation of public services
Matthew WoodThis paper aims to highlight the importance of social marketing at the midstream (meso) level as a key component of a proposed model for co-creating public services. The model…
Social capital stories behind young women’s drinking practices
Megan Godwin, Judy Drennan, Josephine PreviteThe purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital…
ISSN:
2042-6763e-ISSN:
2042-6771ISSN-L:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy