Table of contents - Special Issue: World Social Marketing Conference 2015
Guest Editors: Nadia Zainuddin, Sandra Jones
Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law
Tanja Kamin, Daša KokoleAlcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with…
A conceptual framework of cool for social marketing
Khondker Galib B. Mohiuddin, Ross Gordon, Christopher Magee, Jeong Kyu LeeThe purpose of this paper is to present a conceptual framework of cool for social marketing through a comprehensive literature review and integrating extant literature on cool.
Social marketing and value in behaviour?: Perceived value of using energy efficiently among low income older citizens
Katherine Butler, Ross Gordon, Kate Roggeveen, Gordon Waitt, Paul CooperDrawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical…
Social enterprise dualities: implications for social marketing
Alex Mitchell, Judith Madill, Samia ChreimThe purpose of this paper is to understand the tensions that marketing practitioners in social enterprises experience, and to explore how these tensions impact the development and…
Community-based social marketing: effects on social norms
Lisa Schuster, Krzysztof Kubacki, Sharyn Rundle-ThieleThis paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the…
ISSN:
2042-6763e-ISSN:
2042-6771ISSN-L:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy