Journal of Social Marketing: Volume 6 Issue 1

Is it social marketing? The benchmarks meet the social marketing indicator

Dominic Wettstein, L. Suzanne Suggs

– This paper aims to describe the comparison of two tools in assessing social marketing campaigns.

The social marketing theory-based (SMT) approach for designing interventions

Shamini Manikam, Rebekah Russell-Bennett

Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or…

Co-designing social marketing programs

Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, Jason Connor

Most alcohol education programs are designed by experts, with the target audience largely excluded from this process. Theoretically, application of co-creation which comprises…

Factors potentially affecting the successful promotion of electric vehicles

Roger Bennett, Rita Kottasz, Stephen Shaw

The purpose of this paper was to identify whether the promotional materials used by government bodies and private producers to stimulate the mass market for electric vehicles…

Gamblers’ aces in the hole: the effect of erroneous cognitions on dysfunctional gambling

Donata Tania Vergura

The purpose of this paper is to investigate whether gambler’s cognitive errors affect gambling involvement and addiction. As the popularity of gambling has grown, questions are…