Journal of Social Marketing: Volume 5 Issue 3

Is removing blood donation barriers a donation facilitator?: Australian African migrants’ view

Michael Polonsky, Kate Francis, Andre Renzaho

The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the…

Changing the lifestyles of young adults

Emma Louise Giles, Mary Brennan

The purpose of this paper is to explore the costs and benefits that young adults perceive to be associated with adopting healthier food, alcohol and physical activity behaviours…

Integrated marketing communications and social marketing: Together for the common good?

Stephan Dahl, Lynne Eagle, David Low

The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion…

The credibility of refutation in two-sided anti-drug messages

Erlinde Cornelis, Verolien Cauberghe, Patrick De Pelsmacker

This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue…

Electronic games: can they create value for the moderate drinking brand?

Rory Mulcahy, Rebekah Russell-Bennett, Sharyn Rundle-Thiele

This paper aims to understand how experiential value can generate awareness, image, perceived quality and loyalty to the moderate drinking brand. Electronic games are increasingly…