Journal of Social Marketing: Volume 5 Issue 1

Bundling of STDs and HIV in Prevention Messages

Jon Poehlman, Jennifer D Uhrig, Allison Friedman, Monica Scales, Ann Forsythe, Susan J Robinson

This study aims to explore peoples cognitive perceptions of HIV and other sexually transmitted diseases (STDs) to inform decisions on message development with regard to message…

How do young adult female smokers interpret dissuasive cigarette sticks?: A qualitative analysis

Janet Hoek, Cherie Robertson

This paper aims to investigate how young adult women smokers, a group the tobacco industry has specifically targeted, interpreted dissuasive sticks. Australia’s decision to…

Social marketing communication messages: How congruence between source and content influences physical activity attitudes

Jane McKay-Nesbitt, Sukki Yoon

– This paper examines how social marketing communication messages influence physical activity attitudes when a health organization is revealed as the message source.

A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication

George Anghelcev, Mun-Young Chung, Sela Sar, Brittany R.L. Duff

Successful marketing communication campaigns require a thorough assessment of the public's current perceptions and attitudes toward the topic of the campaign. Such insights are…

The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness

Bo Pang, Krzysztof Kubacki

This study aims to contribute to the existing social marketing literature by considering young adults’ views and perceptions about social marketing and social marketing campaigns…