Journal of Social Marketing: Volume 4 Issue 3

Social engineering and social marketing: why is one “good” and the other “bad”?

Ann-Marie Kennedy, Andrew Parsons

The aim of this article is to explore how social engineering and social marketing are connected, and how social marketing is a tool used to achieve adherence to social…

Rethinking social marketing: towards a sociality of consumption

Marie-Louise Fry

– The purpose of this paper is to explore how members of an online alcohol reduction community learn, construct and engage in alcohol reduction consumption consistencies.

Fighting to eat healthfully: measurements of the military food environment

Julia Carins, Sharyn Rundle-Thiele

– The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating.

Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates

Jeanine P.D. Guidry, Richard D. Waters, Gregory D. Saxton

This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help…

Towards a reflexive turn: social marketing assemblages

Ross Gordon, Lauren Gurrieri

The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal…

Beyond behaviour change: social marketing and social change

Linda Brennan and Lukas Parker