Journal of Social Marketing: Volume 14 Issue 2

Editorial: Nothing about us without us: participatory design application in social marketing

Taylor Jade Willmott, David James Schmidtke, Sinead McLeod

Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module

Jackie Khan, Sharyn Rundle-Thiele

The number of young people using e-cigarettes (commonly referred to as vaping) has grown at an alarming rate, creating the need for urgent action. This paper demonstrates rapid…

Collective intelligence for fighting food waste: changing the way things are done with participatory design

Linda Brennan, David Micallef, Eva L. Jenkins, Lukas Parker, Natalia Alessi

This study aims to explore the use of a double diamond design method to engage the industry in a sector-wide response to the issues of food waste as constructed by consumers. This…

Tackling the social marketing formative research bottleneck: comparative analysis of the complementary nature of community-generated personas and focus groups

Mahmooda Khaliq, Dove Wimbish, Angela Makris

This study aims to understand the utility of personas and illustrate, through a case study, how a persona-building exercise in a Community Based Prevention Marketing (CBPM…

Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users

Katariina Juusola, Daniel Marco Stefan Kleber, Archana Popat

The study is positioned at the crossroads of transformative social marketing and social innovation literature through the lens of participatory design (PD). This exploratory study…

Reducing plastic waste in the workplace: a program evaluation

Alieena Mathew, Sebastian Isbanner, Sharyn Rundle-Thiele

This study aims to develop a research agenda for the advancement of theory application in practical contexts by presenting a case study of the Engagement in Plastic-free…

Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign

Robert J. Donovan, Geoffrey Jalleh, Catherine Drane

Source credibility is a key influencing factor across both commercial and social marketing. It is perhaps even more important for the latter given that the issues under…

The “problem” of Australian First Nations doctoral education: a policy analysis

Maria M. Raciti, Catherine Manathunga, Jing Qi

Social marketing and government policy are intertwined. Despite this, policy analysis by social marketers is rare. This paper aims to address the dearth of policy analysis in…

Effects of loving-kindness meditation on prosocial behavior: empirical and meta-analytic evidence

Carmen Valor, Carlos Martínez-de-Ibarreta, Isabel Carrero, Amparo Merino

Brief loving-kindness meditation (LKM) is introduced here as a valid social marketing intervention. LKM positively influences prosocial cognitions and affects. However, it remains…