Journal of Social Marketing: Volume 10 Issue 3

Using digital devices to help people lose weight: a systematic review

Madeleine Besson, Patricia Gurviez, Julia Carins

When fighting the burden of overweight and obesity, diet remains a powerful preventive factor. The purpose of this paper is to stimulate more efficient interventions on diet…

A gamified approach to promoting empathy in children

Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson

Gamification has gained popularity in social marketing research; however, its application remains limited to a few contexts, and relatively little is known about how innovative…

Use of awareness raising campaigns to expand HIV testing: experiences in the Bronx, NY and Washington, DC (HPTN 065 study)

Zoe Edelstein, Michael Kharfen, Michelle Kim, Benjamin Tsoi, Paul M. Salcuni, Theresa Gamble, Blayne Cutler, Bernard Branson, Wafaa M. El-Sadr

Awareness raising campaigns have been used to promote HIV prevention messages, including the expansion of HIV testing, but initiating such campaigns de novo can be costly. Both…

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Ville Lahtinen, Timo Dietrich, Sharyn Rundle-Thiele

The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with…

Effectiveness of a brief versus a comprehensive social marketing program

James Durl, Timo Dietrich, Krzysztof Kubacki

Gamified and engaging school-based alcohol social marketing programs have demonstrated effectiveness; however, wide-scale dissemination of these programs is limited by their…