Journal of Social Marketing: Volume 10 Issue 2

Integrating social enterprise and social marketing with shadow framework: A case for peacebuilding

Partha Sarathi Roy, Paromita Goswami

The purpose of this paper is to argue for an integrative model of social enterprises (SE) and social marketing (SM) to usher in desirable change, instead of the currently adopted…

Consumer location and ad type preferences as predictors of attitude toward femvertising

Alan Abitbol, Miglena M. Sternadori

This purpose of this study was to investigate how consumers’ degree of rurality and preference for specific ad types are associated with their attitude toward femvertising…

Green consumption practices for sustainability: an exploration through social practice theory

Amanda Beatson, Udo Gottlieb, Katrina Pleming

By applying social practice theory to green consumption, this paper extends our understanding of consumer insight on green consumption processes beyond linear decision-making. The…

Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing

Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson

The research aims to describe the foundation of healthcare organizations’ past and present sustainability endeavors; describe the direction of a health-care organizations’…

Distracted driving prevention: an analysis of recent UK campaigns

Svenja Diegelmann, Katharina Ninaus, Ralf Terlutter

The purpose of this paper is to analyze message features of fear appeals in current British road safety campaigns directed against mobile phone use while driving and to discuss…

The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption

Paul Blaise Issock Issock, Mornay Roberts-Lombard, Mercy Mpinganjira

The purpose of this study is to examine the importance of relationship marketing and particularly customer trust in energy-efficiency labels in social marketing interventions…