Nankai Business Review International: Volume 15 Issue 4

Customers’ adoption of multiple platforms and retailers’ channel performance: evidence from Chinese fast-food industry

Peiqi Jiang, Sha Zhang

Retailers are increasingly adding multiple platform apps. For instance, Hilton Hotel is listed on booking.com, Expedia and TripAdvisor. The purpose of this study is to examine…

Innovation in finance: a bibliometric and content-analysis study

Egi Arvian Firmansyah, Masairol Masri, Muhammad Anshari, Mohd Hairul Azrin Besar

Finance continuously evolves as the technological innovation progresses in the society. Numerous prior studies have discussed emerging financial services due to this innovation…

The effect of referral tasks on customers’ referral likelihood on social platforms

Sai Ma, Qinghong Xie, Jiaxin Wang, Jingjing Dong

Customer referral programs (CRPs) are popular; however, they often generate low referral rates. The authors propose that certain CRP referral tasks may hinder consumers’ referral…

Can stakeholders’ attention to innovation promote corporate innovation?

Haixia Yang, Hongbo Pan

Given the significance of innovation in enabling firms to maintain a long-term competitive edge and secure excess profits, this paper aims to investigate whether and how…

Perceived climate of Cha-xu and trust on knowledge sharing: a moderated mediation model

Fangfang Xia, Changfeng Wang, Rui Sun, Mingyue Qi

This study aims to identify an antecedent that hinders knowledge sharing, namely, the perceived climate of Cha-xu. Based on the social exchange perspective, the authors propose a…

The effects of corporate social responsibility on innovation and performance of firms in China: a structural equation model analysis

Xiufeng Li, Zhen Zhang

This study aims to analyze and discuss the impact of corporate social responsibility (CSR) on firms’ performance, as well as to examine the interplay between CSR and the economy…

Enhancing word of mouth in the quick service restaurants: role of perceived brand globalness and localness

Davood Ghorbanzadeh, Atena Rahehagh, Maryam Ghiyasi

Due to changing consumer thinking patterns and market dynamics, the quick service restaurant (QSR) industry has changed dramatically in the past few years. Considering this, this…

Forecasting tourism demand with helpful online reviews

Zhixue Liao, Xinyu Gou, Qiang Wei, Zhibin Xing

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that…