Nankai Business Review International: Volume 13 Issue 4

Rise from the ashes or repeat the past? The effects of fresh start mindset and brand crisis type on consumer forgiveness

Siyun Chen, Yaxuan Ran, Jiwei Xiong

Many managers and scholars focus on how to repair brand image after a corporate crisis. This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type…

A diary and experience sampling method of performance pressure and service performance in service industry

Yingwei Ren, Biqian Zhang, Lei Zhao, Yinwei Bu

Performance pressure is unavoidable in the career of any frontline employee in the service industry, yet the authors have little understanding of the dualistic nature of…

Choice of supermarkets as a marketing outlet for purchasing fresh agricultural products in urban Ghana

Richard Kwasi Bannor, Bismark Amfo, Helena Oppong-Kyeremeh, Samuel Kwabena Chaa Kyire

This paper aims to assess the choice of supermarkets for purchasing fresh agricultural products among urban consumers in Ghana.

Leveraging joint distribution in urban express delivery to lessen environmental impacts: a case study

Jiangtao Hong, Chenlin Zhan, Kwok Hung Lau

This paper aims to explore the use of joint distribution to reduce environmental cost of express delivery in urban logistics.

Consumer research during the COVID-19 pandemic: a systematic review

Halimin Herjanto, Muslim Amin, Yasser Mahfooz

This study aims to extend the study of COVID-19 effects by identifying different consumer behaviors beyond panic buying during the pandemic.

Retail store entry and online consumer search: the role of cognitive versus physical search costs

Xiang Gao, Bin Li

Relatively little research explicitly considers how a firm’s channel decisions affect consumer tradeoffs between the cognitive costs of online search and the physical costs of…

Shareholder heterogeneity, board dicisionmaking process and ambidextrous corporate innovation: evidence from China

Lidong Wu, Qingyun Wang, Kunkun Xue

Shareholder heterogeneity reflects the interactive relationship between shareholder groups of different industries and ownership types. This paper aims to discuss the impact of…