Nankai Business Review International: Volume 12 Issue 2

Why do micro and small merchants use mobile payment systems? A grounded theory study in China

Xiaogang Chen, Shu Li, Libo Su, Ting Huang

This study aims to reveal the decision-making process that micro and small merchants (MSMs) may go through when deciding on the mobile payment system (MPS) adoption and usage and…

Influence of marketing channel conflicts on channel innovation capability: the mediating role of channel cohesion and the moderating role of channel network structure

Guangkuan Deng, Jianyu Zhang, Zhiwen Fan

In this paper, extending the research on the positive effects of marketing channel conflicts, this paper aims to examine how functional and dysfunctional conflicts influence…

Customer relationship and the operating performance following private placements

Fei Teng, Xue Xia, Yu Xin

Close relationship with major customers, by curtailing opportunistic behaviors during private placements (PPs) and guaranteeing the production and sales of products after, is…

Counteracting store brand introduction by the strategic incorporating of fairness concern behavior

Lingchen Huang, Ting Feng, Zongsheng Huang

Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the retailer…

Uncovering the relationship between customer anger and frontline employees’ recovery performance in the service encounter

Jia Luo, Yongqiang Li, Yu Che

Regarding the interpersonal influence of customer anger on frontline employees (FLEs) in service encounters, existing findings remain mixed. Building on emotion as a social…

Influence of perceived quality on customer satisfaction in different stages of services

Chunchang Xie, Ziqi Sun

In response to the call for research on customer experience across the customer journey, this study aims to analyze and compare the effects of perceived quality on customer…

ISPO business model innovation: redefining the relationship between exhibition organizers and their customers

Linyan Liu, Yilei Wang

This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation…