Nankai Business Review International: Volume 10 Issue 3

The driving effect of internal and external environment on green innovation strategy-The moderating role of top management’s environmental awareness

Hongjun Cao, Zewen Chen

Green innovation strategy is not only a new idea to achieve green development but also the inevitable choice for enterprises to upgrade. At present, the research on the driving…

The impact of strategic deviance on analysts’ earnings forecasts: evidence from China

Xiqiong He, Changping Yin

The purpose of this paper is to explore the effect of firm’s deviant strategy on analysts’ earnings forecasts and further examine the effects of firm’s information transparency…

Marketing communication in the digital age: online ads, online WOM and mobile game adoptions

Shiyang Gong, Wanqin Wang, Qian Li

This study aims to explore the interdependent impacts of online word-of-mouth (WOM) and online ads on digital product adoptions, as well as their dynamic changes throughout the…

Lady first? The gender difference in the influence of service quality on online consumer behavior

Weihua Wang, Saebum Kim

This paper aims to articulate the gender differences in the influence of service quality on online consumer behavior.

Influence of environmental regulations on China’s tourism competitiveness: Empirical evidence based on provincial panel data

Cong Peng, Peng Yuan

China intends to enhance its environmental regulations, which will affect many industries, because of the serious environmental pollution that the country faces. This study aims…

Optimal pricing strategies for delivery alliance in online retailing platform

Yufei Yan, Zuoliang Ye, Miao Sun

Nowadays, some online retailing platforms emerge to integrate transport capacity to provide standard distribution service for sellers. Such an integrated form of service is…

An empirical study of the impact of goal orientation on individual ambidexterity – moderating roles of goal interdependence and constructive controversy

Shuting Xiang, Guoquan Chen, Wei Liu, Qiwei Zhou, Shuo Xing

Ambidexterity is the source of organizational sustainable development and long-term success. However, understanding the role of individual ambidexterity in organizations remains…