Management Research Review: Volume 39 Issue 4

Intention to participate in online commercial experiments by social network’s users: Differences in gender and age

Rebeca Cordero-Gutiérrez, Libia Santos-Requejo

The purpose of this paper is to analyze the underlying differences in the intention to participate in online commercial experiments through the social network considering users’…

RFID in US hospitals: an exploratory investigation of technology adoption

Asoke Dey, B.S. Vijayaraman, Jeong Hoon Choi

Radio-frequency identification (RFID) systems are transforming hospital operations by improving care and reducing costs. However, hospital managers have some concerns about…

Social capital and export performance within exporter-intermediary relationships: The mediated effect of cooperation and commitment

José Carlos Pinho

This paper draw insights from social capital theory and examines the synergistic effect of several constructs on export performance within the context of exporter–intermediary…

Market orientation and service innovation on customer perceived value: The case of supermarket retailers

Ying-Pin Yeh

To enhance their competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in advancing the level of service performance. This paper aims…

How audacious strategies pay off during hard times: Case studies of Indian information technology firms

Murali Kailasam, Winai Wongsurawat

This paper aims to identify strategies used by companies during the recent global recession and to investigate the effectiveness of offensive and defensive strategies. It also…