Table of contents
Buzzing with disclosure of social shopping rewards
Kesha K. Coker, Denise S Smith, Suzanne A AltobelloThe purpose of this paper is to examine the dilemma that is based on a decision to disclose or not to disclose social shopping rewards (SSRs), in an effort to enhance the…
1001
Customer heterogenity in the development of e-loyalty
Raquel Chocarro, Monica Cortiñas, Maria Luisa VillanuevaThe purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically…
1531
A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers
John Lee WestThe paper aims to answer the central question: to what extent does the Better Business Bureau (BBB)’s policy of providing a third-party seal inculcate consumer trust from…
479
Testing a conceptual model of Facebook brand page communities
Wei Shao, Mitchell RossThis paper aims to investigate consumer participation in Facebook brand page communities from the perspectives of uses and gratification theory and mass media dependency theory…
2441
ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang