Table of contents
Is this mobile coupon worth my private information?: Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Hyunjoo Im, Young HaThis study aims to investigate determinants of permission-granting intention of consumers based on transaction utility theory. The study also was designed to investigate the role…
1761
Typologies and touchpoints: designing multi-channel digital strategies
Karla Straker, Cara Wrigley, Michael RosemannThis study aims to gain a clearer understanding of digital channel design. The emergence of new technologies has revolutionised the way companies interact and engage with…
7478
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Ran Huang, Stacy H Lee, HaeJung Kim, Leslie EvansThe purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store)…
8053
Building customer equity through trust in social networking sites: A perspective from Thai consumers
Chawanuan Kananukul, Sojin Jung, Kittichai WatchravesringkanThis study aims to propose and empirically test a cognitive-behavioral model of the perceived benefits of social networking sites (SNSs), trust in SNSs, brand trust, brand loyalty…
3199
ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang