Journal of Research in Interactive Marketing: Volume 8 Issue 4

Business to business digital content marketing: marketers’ perceptions of best practice

Geraint Holliman, Jennifer Rowley

This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice…

A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda

Michael Rodriguez, Andrea L. Dixon, James W. Peltier

The purpose of this 16-year review is to summarize interactive marketing literature in the context of personal selling and sales management. This paper serves as precursor to the…

Cross promotion of web references in print ads: Are advertisers attempting to engage consumers?

Elzbieta Lepkowska-White, Amy Parsons, Aylin Ceylan

This paper aims to examine whether advertisers attempt to engage consumers with online information presented in print advertisements by investigating whether they respond to…

Metric proposal for customer engagement in Facebook

Mª Ángeles Oviedo-García, Miriam Muñoz-Expósito, Mario Castellanos-Verdugo, María Sancho-Mejías

– The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site.

Beyond interactive marketing

Debra Zahay