Table of contents - Special Issue: Digital Behavioral and Psychological Principles
Consumer behavior in the online context
Shannon Cummins, James W. Peltier, John A. Schibrowsky, Alexander Nill– The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context.
22178
Consumer – brand engagement on Facebook: liking and commenting behaviors
Sertan Kabadayi, Katherine PriceThe purpose of this paper is to study factors affecting consumers’ liking and commenting behavior on Facebook brand pages, and to analyze the mediating role of mode of interaction…
14350
Consumer responses toward online review manipulation
Yoon Jin Ma, Hyun-Hwa LeeThis paper aims to explore the effect on consumer responses of firms’ manipulating online reviews based on review valence (positive vs negative) and the relationship between…
4045
Advertising in online social networks: the role of perceived enjoyment and social influence
Ana Maria Soares, José Carlos PinhoThe purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model…
8442
ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang