Journal of Research in Interactive Marketing: Volume 8 Issue 1

Interactive, direct and digital marketing: A future that depends on better use of business intelligence

Merlin David Stone, Neil David Woodcock

The purpose of this article is to explain how the management of the two areas business intelligence (BI) and customer insight (CI) needs to be brought together to support a…

Sales and operations planning: Using the internet and internet-based tools to further supply chain integration

Richard E. Plank, Robert Hooker

The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain…

Global use and access of social networking web sites: a national culture perspective

Wen Gong, Rodney L. Stump, Zhan G. Li

This study aims to investigate the role and effect of national culture on social networking web sites (SNWs) use and access across countries while controlling for socio-economic…

Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Juan D. Borrero, Shumaila Y. Yousafzai, Uzma Javed, Kelly L. Page

– The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements.

Special Issue on The Past, Present and Future of Interactive Marketing

Debra Zahay