Journal of Research in Interactive Marketing: Volume 7 Issue 3

A review of internet marketing research over the past 20 years and future research direction

Nadia Pomirleanu, John A. Schibrowsky, James Peltier, Alexander Nill

The 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity…

Are they listening? Designing online recommendations for today's consumers

Elzbieta Lepkowska‐White

The purpose of this paper is to study the use of online recommendation systems on e‐commerce sites is which becoming more common as marketers recognize their potential to improve…

Plenty of attitude: evaluating measures of attitude toward the site

Robert Boostrom, Siva K. Balasubramanian, John H. Summey

Researchers often attempt to assess how different features and content will improve the experience of web site users. One assessment technique is to measure the attitude toward…

The e‐SOCAPIT scale: a multi‐item instrument for measuring online social capital

Jose Carlos Pinho

Despite the increasing importance of online social networks (OSN), there is little empirical research available to address different measurement scales derived from this new type…

The 200 percent “gap” between internet marketing academia and practice

Debra Zahay