Table of contents - Special Issue: Social Media and Mobile Marketing
Guest Editors: Dr Steve Dix, Dr Graham Ferguson
Facebook versus television: advertising value perceptions among females
Kelty Logan, Laura F. Bright, Harsha GangadharbatlaThe purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television…
11498
Consumer adoption of online collaborative customer co‐design
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm“Collaborative customer co‐design websites” (CCCWs), reflect a combination of co‐design and social networking. While this technology is presently emerging, little research has…
1861
Location‐based mobile advertisements and gender targeting
Syagnik (Sy) Banerjee, Ruby Roy DholakiaThe purpose of this paper is to examine the differential effects of location‐based mobile advertisements on men and women in work leisure situations.
3808
Who are the users of mobile coupons? A profile of US consumers
Hyunjoo Im, Young HaMobile coupons are a new form of marketing that is expected to grow in the near future. The purpose of this paper is to understand mobile coupon adoptions among US consumers. The…
1675
ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang