Table of contents
Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites
Keith S. Coulter, Anne RoggeveenInformation typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal…
3760
Determinants of elapsed time to switch between auctions: Findings from a hazard function model with unobserved heterogeneity
Füsun F. Gönül, Peter T.L. Popkowski LeszczycOnline auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can…
178
Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influence
Hyun‐Hwa Lee, Yoon Jin MaOnline consumer reviews play an important role in influencing consumers' purchasing decisions by providing a wealth of information about products and services. Framed by…
4497
Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude
Yam B. Limbu, Marco Wolf, Dale LunsfordThe purpose of this study is to examine the effects of consumers' perception of online retailers' ethical behavior on consumer purchase and revisit intentions.
8361
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ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang