Table of contents
The effects of visual information in eWOM communication
Tom M.Y Lin, Kuan‐Yi Lu, Jia‐Jhou WuElectronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information. Nowadays, consumers can easily post visual information (e.g…
9483
“I'm here to help”: How companies' microblog responses to consumer problems influence brand perceptions
James R. Coyle, Ted Smith, Glenn PlattCustomers have high expectations that company representatives contacted online will go out of their way to be helpful. One type of social media that may be particularly useful as…
2662
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Wan‐Hsiu (Sunny) Tsai, Linjuan Rita MenSocial network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the…
3094
Online product presentation: the effect of product coordination and a model's face
Jungmin Yoo, Minjeong KimThe purpose of this paper is to examine the effects of product coordination and a model's face on consumer responses in terms of affective states, perceived amount of information…
2756
308
ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang