Journal of Research in Interactive Marketing: Volume 5 Issue 4

A services perspective for text message coupon customization

Todd J. Bacile, Ronald E. Goldsmith

The purpose of this paper is to illustrate that text message mobile coupons are marketing communications that are becoming more service‐like in nature. As such, mobile coupons…

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell

The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the…

Virtual agents in e‐commerce: representational characteristics for seniors

Veena Chattaraman, Wi‐Suk Kwon, Juan E. Gilbert, Soo In Shim

The purpose of this paper is two‐fold: to investigate virtual agent representational characteristics (modality, interaction style, animation, realism, embodiment, and gender…

Consumer profiles in reality vs fantasy‐based virtual worlds: implications for brand entry

Joanna Phillips Melancon

Virtual environments (VEs) are computer‐based, three‐dimensional virtual worlds where users create avatars and interact socially and competitively within the environment. Users…