Journal of Research in Interactive Marketing: Volume 16 Issue 2

Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience

Clement Nangpiire, Joaquim Silva, Helena Alves

The customer as an active and engaged value co-creator raises new challenges for theory and practice, especially in the hospitality industry. However, the connection between…

Celebrity selection in social media ecosystems: a flexible and interactive framework

Shekhar Shukla, Ashish Dubey

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the…

Does the length of a review matter in perceived helpfulness? The moderating role of product experience

Han Jia, Sumin Shin, Jinfeng Jiao

This paper aims to offer a framework explaining how product experience (i.e. think vs feel) and product involvement (high vs low) influence the helpfulness of online reviews. It…

Brand avatars: impact of social interaction on consumer–brand relationships

Jamye K. Foster, Melinda A. McLelland, Lacey K. Wallace

Over the past two decades, technology-facilitated communication between brand and consumer has become common. One way in which technology can be used to build brand relationships…

Find me here: share store information through check-in

Chin-Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu, Shu-Jie Jhu

This paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values…

How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets

Jennifer JooYeon Lee, Zecong Ma

The purpose of this paper is twofold: (1) to understand the process and consequences of the two-way communication between consumers and businesses on online-to-offline (O2O…

Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction

Edward Shih-Tse Wang, Fang-Tzu Hu

For Internet celebrities, self-disclosure (SD) is a crucial step in building relationships with their followers who perceive this communication as para-social interaction (PSI)…

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator

Marta Yuan-Chen Lin, Ben-Roy Do, Tessa Tien Nguyen, Julian Ming-Sung Cheng

This research attempts to evaluate the effects of personal innovativeness and the perceived value of disclosure on the hierarchical nature of privacy concerns under the…