Journal of Research in Interactive Marketing: Volume 13 Issue 4

Online brand communities’ contribution to digital business models: Social drivers and mediators

Wioleta Kucharska

There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to…

Can reviewer reputation and webcare content affect perceived fairness?

Amar Raju

This paper aims to explore the effects of webcare content type and webcare source credibility on perceived fairness, in the presence of reputation of a reviewer as a moderator.

Social networking sites and customers’ attitude towards advertisements

Kaustav Mukherjee, Neelotpaul Banerjee

The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social…

Revisiting product classification to examine content marketing practices

Georgia-Zozeta Miliopoulou

The purpose of this paper is to investigate how the degree of investment and involvement attributed to specific product categories, affect content marketing plans and practices on…

A global consumer decision model of intellectual property theft

James Reardon, Denny McCorkle, Anita Radon, Desalegn Abraha

Intellectual property theft amounts to billions of dollars per year worldwide. The first step in stemming this loss is to understand the underlying precursors of this behavior…

Facebook news feed ads: a social impact theory perspective

Fei Xue

The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility…

Online presence, visibility and reputation: a systematic literature review in management studies

Marco Cioppi, Ilaria Curina, Fabio Forlani, Tonino Pencarelli

The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In…

The value of reputation in electronic marketplaces: A moderating role of customer experience

Ying Yang, Xinyu Sun, Jiayin Wang

The purpose of this study is to examine the role of customer experience moderating the relationship between reputation (online consumer reviews) and price premium.

Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints

Eric L. Swan, Andrew J. Dahl, James W. Peltier

Consumers have increased access to digital health tools such as social media, websites and marketer-controlled platforms for information sharing. Telemedicine (TM) represents an…