Journal of Research in Interactive Marketing: Volume 12 Issue 2

Online sentiment analysis in marketing research: a review

Meena Rambocas, Barney G. Pacheco

The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on…

The impact of Facebook experience on consumers’ behavioral Brand engagement

Amalia Triantafillidou, George Siomkos

The aim of the present study is twofold. First, it measures Facebook users’ experience in a holistic way by taking into account the various dimensions of Facebook experience (i.e…

Online shopping experience in an emerging e-retailing market

Ernest Emeka Izogo, Chanaka Jayawardhena

While e-commerce has been widely cited as the new marketing frontier, thus necessitating the need to deliver seamless shopping experiences across various online channels to…

Online or in-store: unravelling consumer’s channel choice motives

Anu C. Haridasan, Angeline Gautami Fernando

The purpose of this study is to compare online and in-store shoppers motivations based on product type.

Examining digital advertising using an affect transfer hypothesis

Kristin Stewart, Matt Kammer-Kerwick, Hyeseung Elizabeth Koh, Isabella Cunningham

This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The…