Journal of Research in Interactive Marketing: Volume 11 Issue 3
Table of contents
Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
Hyun-Joo LeeThe purpose of this study was, first, to link interpersonal-hedonic values, intuitive-experiential thinking style, external locus of control (LOC) and sociability to the need for…
Does eWOM matter to brand extension?: An examination of the impact of online reviews on brand extension evaluations
Xin Liu, Jing Hu, Bing XuThe purpose of this study is to find out how electronic word of mouth (eWOM) may affect evaluations of products with different brand images. In particular, the study explores…
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India
Asad Ahmad, Obaidur Rahman, Mohammed Naved KhanThe purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform…
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
Subhadip Roy, Y.L.R. MoorthiThe purpose of this study is to draw concepts from marketing and information systems research and integrate them in the context of M-commerce. The authors develop a conceptual…
High-tech entrepreneurial content marketing for business model innovation: A conceptual framework
Dina Mansour, Hortensia BarandasThe purpose of this paper is to advance the theoretical development of the content marketing concept and its integration into high-tech marketing theory, in entrepreneurial…
How trust moderates social media engagement and brand equity
Hardeep Chahal, Anu RaniThe purpose of this paper is threefold: first, to develop and measure customer engagement scale in context to social media (SM); second, to elucidate the variables that impact…
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ISSN:
2040-7122e-ISSN:
2040-7130ISSN-L:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang