African Journal of Economic and Management Studies: Volume 15 Issue 3

Foreign bank presence and inclusive growth in Africa: the moderating role of financial development

Khadijah Iddrisu, Joshua Yindenaba Abor, Thadious Kannyiri Banyen

The purpose of this study is to assess the extent to which the nexus between foreign bank presence (FBP) and inclusive growth is being impacted by the financial development.

What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty

Isaac Mensah, Yaw Brew

Product rebranding is increasingly popular, but brand managers are sceptical about its implications on brand loyalty (BL). Given the limited empirical literature on the subject…

Predicting stock market crashes on the African stock markets: evidence from log-periodic power law model

Sirine Ben Yaala, Jamel Eddine Henchiri

This study aims to predict stock market crashes identified by the CMAX approach (current index level relative to historical maximum) during periods of global and local events…

Understanding generational differences for financial inclusion in Kenya

Lilian Korir, Dieu Hack-Polay

The purpose of this paper is to estimate the effect the five different generations and the key financial inclusion indicators of gender, education and location (rural–urban) in…

Correlations of structural shocks, dynamic responses of output and inflation to commodities price shocks and monetary union in WAMZ

Yahuza Abdul Rahman, Anthony Kofi Osei-Fosu, Daniel Sakyi

This paper examines correlations of the underlying structural shocks and the degree of synchronization in the impulse responses of output, inflation and trade to a one standard…

Capital adequacy, competition and liquidity creation of banks; evidence from Kenya

Dennis Muchuki Kinini, Peter Wang’ombe Kariuki, Kennedy Nyabuto Ocharo

The study seeks to evaluate the effect of capital adequacy and competition on the liquidity creation of Kenyan commercial banks.

Bank capital and liquidity creation in Sub-Saharan Africa: the role of quality institutions

Isaac Bawuah

This study investigates the relationship between bank capital and liquidity creation and further examines the effect that institutional quality has on this relationship in…

Revisiting the delight–loyalty link in a retail banking context – an emerging market perspective

Mornay Roberts-Lombard, Charles Makanyeza, Olumide Jaiyeoba, Tendai Douglas Svotwa

This study uses relationship marketing theory to explore affective and calculative commitment as mediators in the delight–loyalty link. Furthermore, it investigates the role of…

Green marketing mix and repurchase intention: the role of green knowledge

Mahmoud Abdulai Mahmoud, Alimatu Sadia Seidu, Ernest Yaw Tweneboah-Koduah, Abdul Salam Ahmed

This study investigated the effect of green marketing mix on consumer repurchase intention in Ghana. The study focusses on the interaction effect of green knowledge on green…

The reaction of the Egyptian stock market to recurring devaluations: an event study approach

Ahmed Wassal Elroukh

This paper examines the reaction of the Egyptian stock market to two substantial devaluations of the Egyptian pound (EGP) in 2022 and tests the informational efficiency of the…

The impact of management practices on export margins of firms: evidence from a recent Egyptian industrial survey

Yasmine Kamal

The paper aims at studying the effect of management practices on the extensive and intensive export margins of Egyptian manufacturing firms.

The role of perceived value in football club branding: a developing league perspective

Prince Yao Amu, Bedman Narteh, Prince Kodua

The purpose of this study is to identify which dimensions of perceived value best mediate football club branding and fan loyalty from a developing league perspective.