Table of contents
Examining the impact of consumers’ showrooming behavior on sales staff job conditions: insights from the Indian apparel retail sector
Manoj Kumar, Neha Gahlawat, Sumanjeet Singh, Pankaj Chamola, Devkant Kala, Minakshi PaliwalThis research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online…
152
Employee-customer identification and service quality in the hospitality industry
Charles H. Schwepker Jr, Christina K. DimitriouThis research seeks to better understand the impact of employee-customer identification on critical job outcomes such as customer orientation and commitment to service quality.
112
Consumer sovereignty: a systematic literature review
Shaheen Borna, Samer Elhajjar, Qiannong GuThe purpose of this study is to systematically review the existing literature on the concept of consumer sovereignty.
93
ISSN:
1935-519Xe-ISSN:
1935-5181ISSN-L:
1935-5181Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr David Burnie