International Journal of Event and Festival Management: Volume 9 Issue 2

Event futures: innovation, creativity and collaboration

Dewi Jaimangal-Jones, Martin Robertson, Caroline Jackson

Enlivenment and the Gruffalo: the unfolding story of events in destination shopping centres

David Strafford, Phil Crowther, Peter Schofield

The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience…

Agricultural shows: visitor motivation, experience and behavioural intention

Caroline Westwood, Peter Schofield, Graham Berridge

The purpose of this paper is to contribute to the theory concerning visitor motivations, consumer experience and behavioural intentions at rural events; more specifically, it…

Event performance index: a holistic valuation tool

Monika Bandi Tanner, Adrian Künzi, Therese Lehmann Friedli, Hansruedi Müller

The subsidization of events by public authorities at different administrative levels has become increasingly important in recent years. Event portfolios are an important supply…

Almost like being there? A conceptualisation of live-streaming theatre

Daniela Mueser, Peter Vlachos

The live streaming of theatrical performances to cinemas has become increasingly common in recent years. The practice offers potentially positive returns for audience reach…

Events and the blue economy: Sailing events as alternative pathways for tourism futures – the case of Malta

Andrew Jones, Caroline Navarro

The Rolex Middlesea sailing event takes place in Malta on an annual basis. The race forms part of a number of new tourism initiatives supported by the Maltese Government. These…

Identifying motives for engagement in major sport events: The case of the 2017 Barents Summer Games

Anne Tjønndal

Major sport events are facing increasing demands. These events are no longer “just” about sport, but are now expected to be sustainable, multicultural, democratic and convey…