Table of contents
Creativity in events: the untold story
Caroline Jackson, James Morgan, Chantal LawsThe purpose of this paper is to report on untold stories that not only illustrate the creativity but also complexity of working in outdoor events. There has been global interest…
Designing for events – a new perspective on event design
Chiara OreficeThe purpose of this paper is to contribute to the paradigm shift towards event design predominant research by presenting an analysis of how the concept of event design has…
Perspectives of event leveraging by restaurants and city officials
Laura Wood, Ryan Snelgrove, Julie Legg, Marijke Taks, Luke R. PotwarkaHosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an…
Exploring industry priorities regarding customer satisfaction and implications for event evaluation
Dewi Jaimangal-Jones, Jonathan Fry, Claire Haven-TangThe purpose of this paper is to explore the priorities of event organisers (EOs) and venue managers (VM) in terms of evaluation criteria and avenues for advancing the development…
Segmenting the audience attending a military music festival
Helen Marie Mallette, Wanda George, Ilya BlumThe purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music…
Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: An empirical study
Shivam Rai, Jogendra Kumar NayakThe purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on…
Exploring determinants of a successful tourism experience – the Nabakalebara event
Prakash Chandra Dash, Manmath Nath SamantarayThe purpose of this paper is to explore the composition of “tourism experience” of tourist visiting during the Nabakalebara event at Puri, India.
ISSN:
1758-2954e-ISSN:
1758-2962ISSN-L:
1758-2954Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Faith Ong
- Dr Louise Platt