International Journal of Event and Festival Management: Volume 15 Issue 2

The dilemma between cultural rituals and hedonism for tourism in a cultural festival: a case study of the Lanna Songkran festival in Chiang Mai, Thailand

Montira Intason

The qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the…

Festival personality, satisfaction and loyalty: the moderating effect of involvement

Deniz Karagöz, Haywantee Ramkissoon

The objective of this study was to examine the relationships among festival personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of…

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

Ana Pinto Borges, Elvira Pacheco Vieira, Paula Rodrigues, António Lopes de Almeida, Ana Sousa

This study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment.

Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo

Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh

The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the…

“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivals

Britt Swartjes

This paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.

Experience, satisfaction and loyalty in the context of online music festivals in China

Rachel Wang, Rosa Codina, Yan Sun, Xiaoyu Ding

The COVID-19 pandemic has prompted the fast growth of online music festivals. This paper explores how festivalgoers' experience affects their satisfaction and drives their loyalty…

A long-term study of sport event volunteers: Cincinnati Flying Pig Marathon Weekend in 2012 and 2022

Julie Cencula Olberding, Douglas J. Olberding

This study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to…

Experiential effects on mass sport participants’ event satisfaction and behavioral intentions: examining sensory, affective, behavioral, intellectual and relational dimensions

Yannis Lianopoulos, Nikoleta Kotsi, Thomas Karagiorgos, Nicholas D. Theodorakis

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.