International Journal of Event and Festival Management: Volume 14 Issue 3

“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention

Amélia Brandão, Mahesh Gadekar

This study aims to examines how renaming music festivals with brand names affect festivalgoers' purchase intention in a Southwestern European country.

Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals

Telma Van-Dúnem, Arnaldo Coelho, Cristela Maia Bairrada

Even though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in…

The moderator role of COVID-19 risk perception in the impact of festival experience quality on life satisfaction

Kubra Asan, Mustafa Daskin, Kerem Kaptangil

Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other…

An emotional perspective of music festival experience evaluation: a new model of emotional analysis

Jordi Oliva

The aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.

The influence of Web Summit attendees' age and length of stay on leisure activity preferences and city image

Arlindo Neves Madeira, Rosa Isabel Rodrigues, Teresa Palrão, Vasco Ribeiro Santos

Web Summit is an annual technological event which takes place annually in November and has great worldwide impact. The event fits into the MICE (meetings, incentives, conventions…

The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National Festival

Supriono, Mohammad Iqbal, Andriani Kusumawati, Muhamad Robith Alil Fahmi

The purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits…

From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events

Junaid Rehman, Muhammad Kashif, Thangaraja Arumugam

The desire to spectate at traditional events and festivals in different countries is dying. From a marketing perspective, researchers and practitioners need to understand why…