Journal of Hospitality and Tourism Technology: Volume 9 Issue 2

Understanding mobile augmented reality adoption in a consumer context

Maria Madalena Paulo, Paulo Rita, Tiago Oliveira, Sérgio Moro

The purpose of this paper is to further our knowledge of what influences users to adopt mobile augmented reality in tourism (MART). A conceptual model is proposed, combining the…

Building stronger hospitality brands through online communities

Tingting Zhang, Anil Bilgihan, Jay Kandampully, Can Lu

Companies increasingly rely on online communities for social customer support, to develop and nurture relationships with customers, and to generate product and service development…

m-servicescape: effects of the hotel mobile app servicescape preferences on customer response

Seonjeong Ally Lee

This paper aims to explore how customer engagement behaviors and brand loyalty are enhanced through customers’ preferences of m-servicescape, based on the S-O-R model as a…

Critical factors for enhancing green service innovation: Linking green relationship quality and green entrepreneurial orientation

Yu-Hsien Lin, Hsin-Chung Chen

The purpose of this study is to examine the influences of green entrepreneurial orientation (GEO) and green relationship quality (GRQ) on green service innovation (GSI).

The role of website stimuli of experience on engagement and brand advocacy

Ricardo Godinho Bilro, Sandra Maria Correira Loureiro, Faizan Ali

This study aims to examine the relationships between stimuli of website experience (information/content, interactive features and design–visual appeal) and online engagement…

The inhospitable vulnerability: A need for cybersecurity risk assessment in the hospitality industry

Hsiangting Shatina Chen, Joseph Fiscus

The purpose of this conceptual paper is to underline several issues related to cybersecurity in the hospitality industry; address the importance of evaluating cyber risks…