Journal of Hospitality and Tourism Technology: Volume 8 Issue 1

Guest editorial

Ahmet Bulent Ozturk

Do customers care about types of hotel service recovery efforts?: An example of consumer-generated review sites

Miyoung Jeong, Seonjeong Ally Lee

Focusing on hotel managers’ service recovery efforts to service failures, this study aims to explore effects of different types of service recovery strategies on customers’ trust…

Is a picture really worth a thousand words?: An experiment on hotel Facebook message effectiveness

Xi Leung, Sarah Tanford, Lan Jiang

The purpose of this study was to explore the marketing effectiveness of hotel Facebook messages in terms of promoting favorable attitudes and behavior intentions among potential…

What do we know about social media and firms’ financial outcomes so far?

Murat Kizildag, Mehmet Altin, Ozgur Ozdemir, Ilhan Demirer

This paper aims to understand the emergence, the revolution and the relevant knowledge of academic research concentrating on social media (SM) and hospitality and tourism firms’…

Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO

Ajay Aluri

The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the app, and to pinpoint aspects of the mobile augmented reality (MAR…

The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders’ (dis)engagement through social media

Laura Zizka

This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through…

Social media advertising in a competitive market: Effects of earned and owned exposures on brand purchase

Mike Thornhill, Karen Xie, Young Jin Lee

Previous literature has discussed the importance of two types of social media exposures: owned social media (OSM) exposures generated by service providers and earned social media…

The influence of social media on the consumers’ hotel decision journey

Eleftherios Varkaris, Barbara Neuhofer

The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel…

Private club members’ perceptions of social media

MiRan Kim, Ronald Cichy

Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study…

Effects of relationship types on customers’ parasocial interactions: Promoting relationship marketing in social media

Seonjeong Ally Lee, Minwoo Lee

The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship…